Military Spouse Employment: Your Online Profile Matters
No matter the company size – big or small – someone is going to be looking at your online footprint before deciding if you should be granted an interview. This is the digital age, so it means making sure that what you have online is reflective of the kind of employment you’re seeking.
Before you start deleting your posts and removing pictures, think about what kind of message you’re sending on your profile.
Let’s be clear – a LinkedIn or professional profile is in no way supposed to be a complete and total reflection of you, but it is what an employer is going to look at to determine if you’re a good fit for a company, firm, or organization. As a military spouse, you already have enough cards stacked against you, so there’s no need to have a bad online presence on top of all of that.
A Career Focus
The end state isn’t your goal here. Your career focus should be on what you want to do next, not what you want to do with the rest of your life. As a military spouse, you know that in preparing for what comes next, you prepare for the future, and your online profile should be reflective of this. Your profile should show potential employers all of the reasons why you’re separate from the rest of the applicant pool and why you excel in your career.
When you’re clear on what you’re aiming for, then you’re able to dial in your profile and create one that’s reflective of your current goals. No one expects you to be in the same career field for the rest of your life. As a military spouse, you know that change is part of the game. So think about what you really want to do next, and make sure that your profile shows that.
Think of it as a really flashy and interactive cover letter. Use it to highlight all of the great things you’ve done with your professional career and then build your brand from there.
A Really Great Photograph
Think about where you want to work and how the people who work there dress. A photograph for your professional online presence isn’t the time for you to show off. The driving factor here is your career, so keep that in mind. If you’re trying to get a corporate job, then you need an image that screams corporate. If your dream is to work with the public in a relaxed, laid back environment, then your photo should reflect that. Make sure when you select your picture, it says to the hiring world that you’re fit for the job.