At Frito-Lay, we’re all about good fun — from making tasty snacks to get your party started to taking care of our 50,000 employees who know how to find the fun in everyday challenges. As a proud member of the PepsiCo family, Performance with Purpose is what we work to achieve every day. And to us, that means creating the high-quality snacks our fans deserve, while caring for our people, communities and the environment we share.
We’ve been making the best snacks on earth for more than 80 years. So every now and then, we like to look back on our roots and savor the moments and milestones that have shaped our company over the years. Whether you’ve been a snack fan from the very beginning or came along a little later in the Frito-Lay timeline, you’re a big part of the reason we keep on making history. For a taste of Frito-Lay history, scroll over the dates below.
Lay and Doolin begin a close business relationship; Frito Co. sells Lay’s® potato chips in the Southwest, and H.W. Lay & Co. sells Fritos® corn chips in the Southeast
Cheetos® snacks introduced
The Frito Co. and H.W. Lay & Co. merge to form Frito-Lay, Inc.; Rold Gold acquired
Frito-Lay merges with Pepsi-Cola to form PepsiCo; launches “R-Ruffles Have R-R-Ridges” campaign with Baby Horton
Funyuns® onion-flavored rings introduced
Frito-Lay acquires Grandma’s® Cookies
Chester Cheetah becomes “spokescat” for Cheetos® snacks
SunChips® multigrain snacks rolls out nationally
Tostitos® brand introduces salsa & dips
Frito-Lay acquires Cracker Jack® brand
Lay’s® Kettle Cooked potato chips & Tostitos® Scoops!® tortilla chips introduced
Frito-Lay opens first environmentally responsible certified “green” distribution center in Rochester, NY
Solar panels at our Modesto, CA, plant begin operating; Frito-Lay and Strauss Group form joint venture to operate Sabra® hummus dips
Lay’s brand announces first “Do Us A Flavor” contest to find our next potato chip flavor
Our founders’ dreams to be America’s favorite snack food company continues to be fulfilled by more than 50,000 Frito-Lay associates across the U.S. who make, sell, move and support our delicious snacks.