Frito Lay 34 views

Frito Lay

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Something About Company

OUR VISION

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At Frito-Lay, we’re all about good fun — from making tasty snacks to get your party started to taking care of our 50,000 employees who know how to find the fun in everyday challenges. As a proud member of the PepsiCo family, Performance with Purpose is what we work to achieve every day. And to us, that means creating the high-quality snacks our fans deserve, while caring for our people, communities and the environment we share.

 

OUR HISTORY

We’ve been making the best snacks on earth for more than 80 years. So every now and then, we like to look back on our roots and savor the moments and milestones that have shaped our company over the years. Whether you’ve been a snack fan from the very beginning or came along a little later in the Frito-Lay timeline, you’re a big part of the reason we keep on making history. For a taste of Frito-Lay history, scroll over the dates below.

1940s Lays logo and delivery truck
1945

Lay and Doolin begin a close business relationship; Frito Co. sells Lay’s® potato chips in the Southwest, and H.W. Lay & Co. sells Fritos® corn chips in the Southeast

Cheetos snacks
1948

Cheetos® snacks introduced

C.E. Doolin and Herman W. Lay
1961

The Frito Co. and H.W. Lay & Co. merge to form Frito-Lay, Inc.; Rold Gold acquired

R-Ruffles Have R-R-Ridges campaign with Baby Horton
1965

Frito-Lay merges with Pepsi-Cola to form PepsiCo; launches “R-Ruffles Have R-R-Ridges” campaign with Baby Horton

Funyuns bag
1969

Funyuns® onion-flavored rings introduced

Grandma's Cookies
1980

Frito-Lay acquires Grandma’s® Cookies

Chester Cheetah
1986

Chester Cheetah becomes “spokescat” for Cheetos® snacks

Sun Chips
1991

SunChips® multigrain snacks rolls out nationally

Tostitos salsa
1995

Tostitos® brand introduces salsa & dips

Cracker Jack logo
1997

Frito-Lay acquires Cracker Jack® brand

Tostitos scoops chip bag
2001

Lay’s® Kettle Cooked potato chips & Tostitos® Scoops!® tortilla chips introduced

Frito Lay's first environmentally responsible distribution center in Rochester, NY
2005

Frito-Lay opens first environmentally responsible certified “green” distribution center in Rochester, NY

Solar panels at a Frito Lay facility in Modesto, CA
2008

Solar panels at our Modesto, CA, plant begin operating; Frito-Lay and Strauss Group form joint venture to operate Sabra® hummus dips

Do us a flavor contests
2012

Lay’s brand announces first “Do Us A Flavor” contest to find our next potato chip flavor

A group of Frito Lay employees
Today

Our founders’ dreams to be America’s favorite snack food company continues to be fulfilled by more than 50,000 Frito-Lay associates across the U.S. who make, sell, move and support our delicious snacks.

C.E. Doolin and Herman W. Lay
1932

C.E. Doolin founds the Frito Co.; Herman W. Lay begins his potato chip business

The Frito Kid
1953

“The Frito Kid” debuts

Ruffles potato chips
1958

Ruffles® potato chips introduced

1960's Betcha can't eat just one ad
1963

Lay’s brand coins slogan, “Betcha can’t eat just one”

Doritos tortilla chips
1966

Doritos® tortilla chips introduced nationally

Tostitos tortilla chips
1977

Tostitos® tortilla chips introduced nationally

Bags of money
1979

Frito-Lay annual sales exceed $1 billion for first time

Frito Lay Smartfood popcorn
1989

Frito-Lay acquires Smartfood® popcorn

Miss Vickies logo
1993

Frito-Lay acquires Miss Vickie’s® potato chips; begins forming “Green Teams”
“Green Teams” begin forming

Lays Baked logo
1996

Baked! Lay’s® potato crisps launch nationally

Recycling symbol
1999

Frito-Lay sets first official resource conservation goals at plants

Frito Lay snacks with 0 trans fats
2003

Frito-Lay removes trans fats from our snack chips portfolio

Doritos crash the Superbowl contest ad
2006

Frito-Lay acquires Stacy’s® Pita Chip Co.; Doritos® brand launches first “Crash the Super Bowl” contest

Frito Lay's all-electric delivery truck
2010

Our first all-electric delivery trucks hit the streets

Frito Lay's natural gas fueling station
2013

Frito‑Lay unveils its first compressed natural gas (CNG) fueling station

Smartfood Delight popcorn snacks
2014

Smartfood Delight popcorn snacks launch nationally

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Contact Us

Phone:
(855) 383-3332

Mailing Address:
8690 Aero Drive, Suite #115 - 224
San Diego, CA 92123

Office Address:
4007 Camino Del Rio S. Suite 201
San Diego, CA 92108

Office Hours

Monday - Friday:
9:00 am - 5:30 pm PST
Saturday (Appointments Only):
10:00 am - 12:00pm PST