Key Traits of a Successful Veteran Franchise Owner The main reason that a service member chooses to invest in a franchise is that the franchisor (parent organization) has already established the business and it’s proven to be successful. But successful budget sheets and forecast projections aren’t going to be the only things you need to make your new venture successful.

Franchise Options for Transitioning Service Members Maybe you’ve looked around the job market for a while and have decided that there just isn’t anything that completely interests you. Or maybe you’re finding it challenging to step outside of a familiar leadership role and take a secondary position in a large company. In both of these instances, opening a franchise might

Leveraging Your Profile (Part 2/2) – Try to think like a recruiter when you’re trying to make the most of your LinkedIn profile. If you were seeking out a qualified candidate, you would probably begin a search with a position title, and then seek out location, experience, and skills. If you prioritize your profile to meet these requirements, it’s far

Not using LinkedIn? Think again. – LinkedIn has quickly become one of the go-to resources for hiring managers and potential employers. It allows companies to vet their prospective candidates all with the click of a mouse and provides the hiring manager with a clear understanding of you as a value-add to the team. In addition to being able to evaluate

Let’s face it – there’s a lot of noise out in the world. In order to stay relevant, current, and ensure that your message is getting to the right people, it’s important that you determine your unique selling proposition (USP). The USP is a marketing concept that tried to explain a pattern in successful advertising campaigns in the 1940s. On

As a transitioning or already transitioned service member, it’s important to consistently ensure that you’re marketing approach is current, fresh, and effective. In as much as you have spent time culling open job opportunities to make sure it’s a good fit, potential companies are going to do the same. There is definitely an approach that each company takes to their

No matter the organization, any job is going to give you the knowledge and skills that will be of some value to future employers. The difficulty that many service members face is determining how to identify those skills and translate them to civilian equivalents. Moreover, because the military uses such a particular set of language, it’s key that you unlearn

Leaving the military and looking for a civilian job is likely going to bring about the most change and uncertainty that you’ve had to deal with in quite a while. Even though military life is full of assignment changes and moves, there’s a certain stability and comfort in knowing that you’re employed, you have a support network, and you’re getting

Like their spouse Service Members, military spouses have an equally challenging task of finding employment – both during time in service and after an exit from the military. The Military Officers Association of America and the Institute for Veterans and Military Families at Syracuse University announced the results of a national study focused on military spouse employment, which found that

Aptly named, an elevator pitch or elevator speech is a concise, compelling introduction that can be communicated in the time it takes someone to ride in an elevator. This skill is an invaluable resource to have when networking. By being able to communicate who you are and your assets quickly and effectively, you’ll ensure that you get your most important